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Geschichte

Chronology
of success


Chronology
of success


Hirmer BIG AND TALL started out small. Our company began its journey in the Hirmer Stammhaus in the heart of Munich. Between Marienplatz and Stachus, with a view of the beautiful Frauendom, the specialist department of Hirmer BIG AND TALL grew into the “biggest German plus size menswear department” during the 80’s. It quickly became known and loved far beyond the Bavarian border.

1990-2000

Due to strong demand, Hirmer BIG AND TALL opened its first branch in Mannheim in 1995. In Frankfurt am Main, the opening of the second branch for men’s fashion in plus sizes followed in 1997.

2000-2007

In 2000, Hirmer BIG AND TALL expanded their market position further with the Nuremberg and Berlin locations. In 2001, the first store in a foreign German-speaking country opened in Vienna, and remains popular to this day. A year later, the house for plus sizes opened its doors in Hamburg. This was followed by stores in Stuttgart and Hannover in 2004 and 2006. In 2007, the Münster store opened.

2008

In 2008, Hirmer BIG AND TALL went online. Nearly all of the various articles from our stores have been available on the Internet ever since. Easy online shopping for menswear with a simple mouse click. Shop comfortably from home with no closing time. The range in our eShop is constantly being expanded.

2010

In March 2010, the Hirmer BIG AND TALL house opened in Bremen. In February 2011, the store in Leipzig and in March 2011, the one in Karlsruhe opened. Both stores offer a vast selection of men’s fashion in plus sizes on over 700 sqm each.

2013

In March 2013, our store in Cologne opened on over 1,100 sqm and in June 2013 the Dresden store opened on over 700 sqm.

2016

Since October 2016, the plus size range has also been available in the Czech language. At www.hirmer-velke-velikosti.cz, the first international Hirmer BIG AND TALL online shop opened.

Hirmer BIG AND TALL will continue to do all it can to ensure that men of a larger format have no need to compromise in terms of fashion. Great fashion for well-built men.