Hirmer BIG AND TALL
and FC Bayern Basketball
The Audi Dome is the home ground of FC Bayern Basketball. During home games it turns into a boiling pot. Up to 6700 spectators and fans cheer on their team and every successful throw. HIRMER BIG AND TALL is proud to have scored a real big point: Since November, HIRMER BIG AND TALL together with the Munich flagship store has been supporting FC Bayern Basketball (FCBB) as their new premium partner and official fashion partner.
The first league basketball players from Munich and HIRMER BIG AND TALL, the specialist for XXL men’s fashions, have entered into a long-term partnership. Besides extensive advertising campaigns in the Audi Dome, this also includes kitting out the team and providing the entire management with fashionable outfits for official engagements and travels abroad. The HIRMER Stammhaus, HIRMER’s flagship store in the centre of Munich, is reckoned to be the largest menswear store in the world and, with its unique style-defining architecture in the cityscape, it is also a tourist attraction.
HIRMER BIG AND TALL, already boasting 15 stores across Germany and Austria, is the market leader in menswear fashion for big and tall sizes. Both divisions of the company still in family ownership today set national standards in terms of fashion, retail area and marketing.
HIRMER and HIRMER BIG AND TALL are proud to be able to also look after the fashionable needs of the giants of the FCBB outside the playing field. The tall lads Jan Jagla (2.13 metres) or John Bryant (2.11 metres) in particular benefit from the expertise of the menswear specialist in extra tall sizes.
Like the FC Bayern, HIRMER is also a well-known traditional Munich brand of excellence [...] I am excited about the talks with the management of this innovative company and that we have put a seal on our cooperation.Marko Pesic, Managing Director of the FCBB
Basketball and big and tall sizes – an optimal complement. We are confident that we have found the ideal combination of fashion and sport in our long-term and sustainable involvement with the FCBB.Andreas Bernkopf, Managing Director of HIRMER BIG AND TALL
Innovative, original and entertaining – the new TV commercial of HIRMER BIG AND TALL is right on time for the new autumn/winter season. At just under 2 metres tall, Nihad Djedovic, the successful professional Basketball player with the FC Bayern is the star of the 30-second commercial. He is shown training in the Audi Dome and shopping in one of the HIRMER BIG AND TALL stores. The commercial combines emotive scenes from the stadium with the core competencies of HIRMER BIG AND TALL. The new commercial further consolidates the successful relationship with the FC Bayern Basketball. Discover our latest commercial on Sky and Sport1.